Berliet was a French manufacturer involving automobiles, buses, trucks and military autos among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it was put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 along with merged with Saviem into a new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles with 1894. Some single-cylinder cars ended up followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte within Lyon. Berliet started to assemble four-cylinder automobiles featured by way of a honeycomb radiator and aluminum chassis frame was used as an alternative to wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model to the American Locomotive Company.
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Prior to World War I, Berliet offered a variety of models from 8 CV to 60 CV. The main models acquired four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc product (12 CV) had been produced between 1910 as well as 1912. From 1912, six-cylinder models were produced upon individual orders merely.The First World War resulted in a massive increase popular. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands within the factory's capacity, necessitating major investment with production plant and manufacturer space.In 1915 a four hundred hectare site was purchased between Vénissieux et Saint-Priest as a way to build a new major factory.The Berliet CBA started to be the iconic truck for the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of which were leaving the plant every day. Under license from Renault, Berliet were also producing shells and battle tanks at the moment. The number of individuals employed increased to 3, 150.By 1917 the value of annual turnover had multiplied fourfold since the start of the war, and a new legitimate structure was deemed appropriate. The company became the Société anonyme des Autos Marius Berliet.Following your war the manufacturer reoriented component of its production back to be able to passenger cars, but Berliet nevertheless discovered themselves with excess volume, as the army was no more buying all the trucks the factory could make, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to make just a single kind of truck and a single form of car, which represented a departure from his pre-war marketplace strategy. The single truck on which Berliet focused was the actual 5 ton CBA that had served the nation so well during your war.
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The passenger car to be produced, exhibited on the Berliet stand on the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern overall look. Marius Berliet was not one to miss a strategy: rather than devote time and engineering talent to creating a new car for the new decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet copy was well received inside March 1919 when the idea had its first open outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high as well as the simple disc wheels have been large, giving the car a nice "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used from the car's construction was on the same quality as the North american steel used for the particular Dodge, and this resulted in series problems for the early customers of the particular "Berliet Type VB" and serious reputational damage to the company.
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The factory have been set up to develop the "Berliet Type VB" at the rate of 100 cars daily which would have recently been an ambitious target below any circumstances. The rapid drop-off sought after for what at this point was the manufacturer's solely passenger car model that followed the standard issues plunged the enterprise into financial difficulties, with losses of fifty-five million francs recorded in a single year. Survival was in question, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to settle all the company's creditors and also the firm therefore fell in the hands of the financial institutions. Berliet was nevertheless able to retain operational control. During the ensuring several years, supported by a sustained recovery widely used that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control within the business from the banking companies.
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