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Berliet had been a French manufacturer associated with automobiles, buses, trucks and military cars among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it absolutely was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 along with merged with Saviem into a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles with 1894. Some single-cylinder cars have been followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte within Lyon. Berliet started to develop four-cylinder automobiles featured by way of honeycomb radiator and steel chassis frame was used as opposed to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model towards the American Locomotive Company.

Ahead of World War I, Berliet offered a choice of models from 8 CONTINUE to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc model (12 CV) had been produced between 1910 and 1912. From 1912, six-cylinder models were manufactured upon individual orders only.The First World War resulted in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands around the factory's capacity, necessitating major investment inside production plant and manufacturing plant space.In 1915 a four hundred hectare site was obtained between Vénissieux et Saint-Priest so that you can build a new main factory.The Berliet CBA grew to become the iconic truck on the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of them were leaving the plant everyday. Under license from Renault, Berliet were also making shells and battle tanks at the moment. The number of workers employed increased to 3, 150.By 1917 the value of annual turnover experienced multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed proper. The company became the Société anonyme des Motor vehicles Marius Berliet.Following the war the manufacturer reoriented part of its production back to passenger cars, but Berliet nevertheless identified themselves with excess capability, as the army was will no longer buying all the vehicles the factory could make, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to make just a single sort of truck and a single sort of car, which represented a travel from his pre-war marketplace strategy. The single truck which Berliet focused was this 5 ton CBA that had served the united states so well during the war.

The passenger car being produced, exhibited on the Berliet stand in the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern physical appearance. Marius Berliet was probably none to miss a trick: rather than devote time period and engineering talent to making a new car for the revolutionary decade, he obtained and copied an American Dodge. The Dodge was once robust, and the Berliet content was well received in March 1919 when it had its first public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high along with the simple disc wheels were being large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used within the car's construction was from the same quality as the North american steel used for the Dodge, and this resulted in series problems for your early customers of this "Berliet Type VB" and serious reputational problems for the company.

The factory had been set up to make the "Berliet Type VB" for the rate of 100 cars daily which would have also been an ambitious target within any circumstances. The rapid drop-off successful for what at this time was the manufacturer's solely passenger car model that followed the coffee quality issues plunged the company into financial difficulties, with losses of fityfive million francs recorded a single year. Survival was in doubt, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable in order to all the company's creditors and the firm therefore fell into the hands of the finance institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring 10 years, supported by a sustained recovery widely used that in turn reflected a highly effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control on the business from the banking institutions.

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