Berliet ended up being a French manufacturer regarding automobiles, buses, trucks and military motor vehicles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it was put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 and merged with Saviem right new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his or her experiments with automobiles inside 1894. Some single-cylinder cars have been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte within Lyon. Berliet started to create four-cylinder automobiles featured by the honeycomb radiator and metal chassis frame was used as opposed to wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model towards the American Locomotive Company.
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Prior to World War I, Berliet offered a array of models from 8 CV to 60 CV. The main models received four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc model (12 CV) had been produced between 1910 and also 1912. From 1912, six-cylinder models were produced upon individual orders solely.The First World War led to a massive increase successful. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands about the factory's capacity, necessitating major investment within production plant and manufacturing plant space.In 1915 a four hundred hectare site was purchased between Vénissieux et Saint-Priest so as to build a new major factory.The Berliet CBA became the iconic truck on the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of these were leaving the plant everyday. Under license from Renault, Berliet were also creating shells and battle tanks right now. The number of workers employed increased to 3, 150.By 1917 the value of annual turnover acquired multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed suitable. The company became this Société anonyme des Autos Marius Berliet.As soon as the war the manufacturer reoriented section of its production back for you to passenger cars, but Berliet nevertheless located themselves with excess potential, as the army was not buying all the vans the factory could develop, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to produce just a single kind of truck and a single sort of car, which represented a travel from his pre-war industry strategy. The single truck where Berliet focused was this 5 ton CBA that had served the media so well during the actual war.
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The passenger car to be produced, exhibited on the Berliet stand at the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern physical appearance. Marius Berliet was not merely one to miss a tip: rather than devote time period and engineering talent to having a new car for the brand new decade, he obtained and cloned an American Dodge. The Dodge was famously robust, and the Berliet duplicate was well received inside March 1919 when this had its first general public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high and the simple disc wheels had been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used in the car's construction was with the same quality as the Us steel used for this Dodge, and this resulted in series problems to the early customers of this "Berliet Type VB" and serious reputational problems for the company.
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The factory had been set up to produce the "Berliet Type VB" for the rate of 100 cars on a daily basis which would have been an ambitious target below any circumstances. The rapid drop-off popular for what at this time was the manufacturer's merely passenger car model that followed the coffee quality issues plunged the company into financial difficulties, with losses of fityfive million francs recorded in one year. Survival was in doubt, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable in order to all the company's creditors and the firm therefore fell to the hands of the banks. Berliet was nevertheless capable to retain operational control. During the ensuring few years, supported by a sustained recovery popular that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control on the business from the banking institutions.
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