Berliet seemed to be a French manufacturer of automobiles, buses, trucks and military motor vehicles among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 and also merged with Saviem in a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles throughout 1894. Some single-cylinder cars ended up followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte inside Lyon. Berliet started to create four-cylinder automobiles featured by a honeycomb radiator and aluminum chassis frame was used rather then wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model for the American Locomotive Company.
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Just before World War I, Berliet offered a variety of models from 8 CV to 60 CV. The main models acquired four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc type (12 CV) has been produced between 1910 and also 1912. From 1912, six-cylinder models were built upon individual orders merely.The First World War triggered a massive increase successful. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands around the factory's capacity, necessitating major investment in production plant and manufacturing plant space.In 1915 a 600 hectare site was obtained between Vénissieux et Saint-Priest in order to build a new principal factory.The Berliet CBA became the iconic truck on the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of them were leaving the plant each day. Under license from Renault, Berliet were also producing shells and battle tanks at the moment. The number of individuals employed increased to 3, 150.By 1917 the worth of annual turnover had multiplied fourfold since the start of the war, and a new appropriate structure was deemed ideal. The company became this Société anonyme des Vehicles Marius Berliet.Following war the manufacturer reoriented part of its production back in order to passenger cars, but Berliet nevertheless identified themselves with excess ability, as the army was no longer buying all the trucks the factory could make, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to produce just a single kind of truck and a single sort of car, which represented a leaving from his pre-war industry strategy. The single truck which Berliet focused was your 5 ton CBA that had served the nation so well during the actual war.
The passenger car to be produced, exhibited on the Berliet stand with the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern physical appearance. Marius Berliet was probably none to miss a tip: rather than devote occasion and engineering talent to having a new car for the brand new decade, he obtained and ripped an American Dodge. The Dodge was famously robust, and the Berliet content was well received in March 1919 when it had its first public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high as well as the simple disc wheels had been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used in the car's construction was of the same quality as the American steel used for the actual Dodge, and this resulted in series problems for that early customers of the actual "Berliet Type VB" and serious reputational injury to the company.
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The factory ended up set up to generate the "Berliet Type VB" for the rate of 100 cars daily which would have recently been an ambitious target under any circumstances. The rapid drop-off in demand for what at this stage was the manufacturer's simply passenger car model that followed the quality issues plunged the company into financial difficulties, with losses of fifty five million francs recorded in a year. Survival was in uncertainty, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to all the company's creditors along with the firm therefore fell in the hands of the financial institutions. Berliet was nevertheless able to retain operational control. During the ensuring decade, supported by a sustained recovery in demand that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control within the business from the finance institutions.
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