Berliet has been a French manufacturer of automobiles, buses, trucks and military automobiles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' ıt had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired through Renault in 1974 and merged with Saviem right new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles within 1894. Some single-cylinder cars were followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte with Lyon. Berliet started to create four-cylinder automobiles featured by way of a honeycomb radiator and metallic chassis frame was used rather then wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model on the American Locomotive Company.
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Before World War I, Berliet offered a choice of models from 8 CURRICULUM VITAE to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc style (12 CV) ended up being produced between 1910 and 1912. From 1912, six-cylinder models were made upon individual orders solely.The First World War generated a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands for the factory's capacity, necessitating major investment with production plant and manufacturing plant space.In 1915 a 500 hectare site was bought between Vénissieux et Saint-Priest so that you can build a new major factory.The Berliet CBA grew to become the iconic truck about the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of these were leaving the plant every day. Under license from Renault, Berliet were also producing shells and battle tanks at this time. The number of staff employed increased to 3, 150.By 1917 the benefit of annual turnover had multiplied fourfold since the start of the war, and a new authorized structure was deemed suitable. The company became the actual Société anonyme des Vehicles Marius Berliet.As soon as the war the manufacturer reoriented portion of its production back for you to passenger cars, but Berliet nevertheless identified themselves with excess capability, as the army was not buying all the pickups the factory could generate, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to provide just a single style of truck and a single sort of car, which represented a departure from his pre-war industry strategy. The single truck on what Berliet focused was your 5 ton CBA that had served the united states so well during the war.
The passenger car being produced, exhibited on the Berliet stand for the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern look. Marius Berliet was not one to miss a strategy: rather than devote occasion and engineering talent to possessing a new car for the modern decade, he obtained and cloned an American Dodge. The Dodge was once robust, and the Berliet duplicate was well received with March 1919 when it had its first public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high and also the simple disc wheels were being large, giving the car a nice "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used within the car's construction was in the same quality as the United states steel used for your Dodge, and this resulted in series problems with the early customers of the actual "Berliet Type VB" and serious reputational problems for the company.
The factory ended up set up to produce the "Berliet Type VB" for the rate of 100 cars daily which would have already been an ambitious target under any circumstances. The rapid drop-off widely used for what at this time was the manufacturer's solely passenger car model that followed the product quality issues plunged the company into financial difficulties, with losses of fityfive million francs recorded in one year. Survival was in doubt, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to settle all the company's creditors along with the firm therefore fell into your hands of the banking institutions. Berliet was nevertheless able to retain operational control. During the ensuring ten years, supported by a sustained recovery successful that in turn reflected an effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control over the business from the banks.
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