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Berliet seemed to be a French manufacturer regarding automobiles, buses, trucks and military motor vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it absolutely was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 as well as merged with Saviem in to a new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles in 1894. Some single-cylinder cars had been followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte inside Lyon. Berliet started to create four-cylinder automobiles featured by a honeycomb radiator and metal chassis frame was used rather then wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model on the American Locomotive Company.

Just before World War I, Berliet offered a selection of models from 8 RESUME to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc model (12 CV) seemed to be produced between 1910 and 1912. From 1912, six-cylinder models were built upon individual orders simply.The First World War resulted in a massive increase popular. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands around the factory's capacity, necessitating major investment inside production plant and factory space.In 1915 a four hundred hectare site was bought between Vénissieux et Saint-Priest so that you can build a new primary factory.The Berliet CBA started to be the iconic truck on the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of which were leaving the plant every day. Under license from Renault, Berliet were also making shells and battle tanks at this time. The number of staff employed increased to 3, 150.By 1917 the importance of annual turnover got multiplied fourfold since the beginning of the war, and a new lawful structure was deemed correct. The company became the actual Société anonyme des Motor vehicles Marius Berliet.As soon as the war the manufacturer reoriented section of its production back to help passenger cars, but Berliet nevertheless discovered themselves with excess potential, as the army was don't buying all the vans the factory could develop, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to make just a single style of truck and a single form of car, which represented a travel from his pre-war current market strategy. The single truck where Berliet focused was the particular 5 ton CBA that had served the nation so well during your war.

The passenger car to be produced, exhibited on the Berliet stand with the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern overall look. Marius Berliet was probably none to miss a tip: rather than devote moment and engineering talent to possessing a new car for the modern decade, he obtained and ripped an American Dodge. The Dodge was famously robust, and the Berliet copy was well received inside March 1919 when the idea had its first public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high and the simple disc wheels had been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used within the car's construction was with the same quality as the North american steel used for the Dodge, and this resulted in series problems for that early customers of the actual "Berliet Type VB" and serious reputational destruction of the company.

The factory was set up to produce the "Berliet Type VB" for the rate of 100 cars on a daily basis which would have been recently an ambitious target underneath any circumstances. The rapid drop-off widely used for what at this point was the manufacturer's simply passenger car model that followed the quality issues plunged the small business into financial difficulties, with losses of 55 million francs recorded in one year. Survival was in skepticism, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to repay all the company's creditors and also the firm therefore fell into the hands of the banking companies. Berliet was nevertheless competent to retain operational control. During the ensuring ten years, supported by a sustained recovery popular that in turn reflected a highly effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control on the business from the banks.

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