Berliet was a French manufacturer associated with automobiles, buses, trucks and military cars among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 in addition to merged with Saviem in a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his or her experiments with automobiles in 1894. Some single-cylinder cars have been followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte inside Lyon. Berliet started to assemble four-cylinder automobiles featured by a honeycomb radiator and metallic chassis frame was used rather then wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model for the American Locomotive Company.
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Previous to World War I, Berliet offered a array of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models received four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc type (12 CV) has been produced between 1910 as well as 1912. From 1912, six-cylinder models were created upon individual orders solely.The First World War led to a massive increase successful. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands about the factory's capacity, necessitating major investment in production plant and manufacturer space.In 1915 a four hundred hectare site was purchased between Vénissieux et Saint-Priest so that you can build a new main factory.The Berliet CBA grew to become the iconic truck for the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 ones were leaving the plant each day. Under license from Renault, Berliet were also creating shells and battle tanks at the moment. The number of individuals employed increased to 3, 150.By 1917 the price of annual turnover experienced multiplied fourfold since the beginning of the war, and a new lawful structure was deemed suitable. The company became the Société anonyme des Motor vehicles Marius Berliet.As soon as the war the manufacturer reoriented portion of its production back to help passenger cars, but Berliet nevertheless identified themselves with excess potential, as the army was no longer buying all the vans the factory could produce, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to provide just a single style of truck and a single form of car, which represented a travel from his pre-war market place strategy. The single truck where Berliet focused was this 5 ton CBA that had served the nation so well during the war.
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The passenger car being produced, exhibited on the Berliet stand for the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern appearance. Marius Berliet was not merely one to miss a trick: rather than devote period and engineering talent to creating a new car for the new decade, he obtained and copied an American Dodge. The Dodge was notoriously robust, and the Berliet copy was well received within March 1919 when this had its first open outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high plus the simple disc wheels were large, giving the car a nice "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used from the car's construction was on the same quality as the North american steel used for the Dodge, and this resulted in series problems for your early customers of the actual "Berliet Type VB" and serious reputational injury to the company.
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The factory was set up to develop the "Berliet Type VB" for the rate of 100 cars per day which would have been recently an ambitious target beneath any circumstances. The rapid drop-off in demand for what at this time was the manufacturer's simply passenger car model that followed the high quality issues plunged the organization into financial difficulties, with losses of fityfive million francs recorded in a single year. Survival was in uncertainty, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to settle all the company's creditors and the firm therefore fell in the hands of the finance institutions. Berliet was nevertheless capable of retain operational control. During the ensuring 10 years, supported by a sustained recovery in demand that in turn reflected a highly effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control above the business from the banks.
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