Berliet has been a French manufacturer associated with automobiles, buses, trucks and military motor vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by simply Renault in 1974 in addition to merged with Saviem right new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles with 1894. Some single-cylinder cars were followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte throughout Lyon. Berliet started to build four-cylinder automobiles featured by a honeycomb radiator and steel chassis frame was used rather than wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards the American Locomotive Company.
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Ahead of World War I, Berliet offered a range of models from 8 CURRICULUM VITAE to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc design (12 CV) seemed to be produced between 1910 along with 1912. From 1912, six-cylinder models were manufactured upon individual orders only.The First World War generated a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands for the factory's capacity, necessitating major investment within production plant and manufacturing plant space.In 1915 a 600 hectare site was obtained between Vénissieux et Saint-Priest to be able to build a new key factory.The Berliet CBA started to be the iconic truck around the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 advisors were leaving the plant each day. Under license from Renault, Berliet were also generating shells and battle tanks at the moment. The number of individuals employed increased to 3, 150.By 1917 the worth of annual turnover had multiplied fourfold since the start of the war, and a new lawful structure was deemed ideal. The company became the particular Société anonyme des Automobiles Marius Berliet.After the war the manufacturer reoriented portion of its production back to help passenger cars, but Berliet nevertheless located themselves with excess capacity, as the army was will no longer buying all the pickup trucks the factory could create, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to make just a single sort of truck and a single style of car, which represented a journeying from his pre-war market strategy. The single truck on what Berliet focused was your 5 ton CBA that had served the united states so well during the particular war.
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The passenger car to get produced, exhibited on the Berliet stand at the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern look. Marius Berliet was not merely one to miss a technique: rather than devote moment and engineering talent to making a new car for the newest decade, he obtained and duplicated an American Dodge. The Dodge was famously robust, and the Berliet copy was well received within March 1919 when the idea had its first community outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high plus the simple disc wheels were being large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used inside the car's construction was with the same quality as the American steel used for this Dodge, and this resulted in series problems for the early customers of the actual "Berliet Type VB" and serious reputational injury to the company.
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The factory have been set up to generate the "Berliet Type VB" in the rate of 100 cars daily which would have been an ambitious target under any circumstances. The rapid drop-off sought after for what at this time was the manufacturer's merely passenger car model that followed the standard issues plunged the business into financial difficulties, with losses of 55 million francs recorded in a single year. Survival was in uncertainty, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to all the company's creditors and the firm therefore fell in to the hands of the financial institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring 10 years, supported by a sustained recovery popular that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control on the business from the banks.
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