Berliet was a French manufacturer of automobiles, buses, trucks and military automobiles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it absolutely was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 as well as merged with Saviem in a new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles inside 1894. Some single-cylinder cars have been followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte throughout Lyon. Berliet started to create four-cylinder automobiles featured by a honeycomb radiator and metal chassis frame was used as opposed to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model to the American Locomotive Company.
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Before World War I, Berliet offered a choice of models from 8 CONTINUE to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc style (12 CV) had been produced between 1910 as well as 1912. From 1912, six-cylinder models were created upon individual orders simply.The First World War triggered a massive increase successful. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands about the factory's capacity, necessitating major investment in production plant and manufacturing area space.In 1915 a 600 hectare site was bought between Vénissieux et Saint-Priest so that you can build a new principal factory.The Berliet CBA evolved into the iconic truck about the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of these were leaving the plant every day. Under license from Renault, Berliet were also providing shells and battle tanks at this time. The number of staff employed increased to 3, 150.By 1917 the importance of annual turnover had multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed correct. The company became this Société anonyme des Vehicles Marius Berliet.After the war the manufacturer reoriented a part of its production back to passenger cars, but Berliet nevertheless discovered themselves with excess ability, as the army was not buying all the pickup trucks the factory could produce, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to generate just a single kind of truck and a single style of car, which represented a journeying from his pre-war current market strategy. The single truck on which Berliet focused was the 5 ton CBA that had served the nation so well during the actual war.
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The passenger car to get produced, exhibited on the Berliet stand at the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern overall look. Marius Berliet was it's unlikely that any to miss a technique: rather than devote occasion and engineering talent to having a new car for the modern decade, he obtained and replicated an American Dodge. The Dodge was once robust, and the Berliet replicate was well received throughout March 1919 when the idea had its first general public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high plus the simple disc wheels were large, giving the car a nice "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used in the car's construction was on the same quality as the American steel used for the particular Dodge, and this resulted in series problems for the early customers of your "Berliet Type VB" and serious reputational harm to the company.
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The factory was set up to create the "Berliet Type VB" with the rate of 100 cars each day which would have been an ambitious target within any circumstances. The rapid drop-off widely used for what at this time was the manufacturer's only passenger car model that followed the quality issues plunged the business into financial difficulties, with losses of 55 million francs recorded in a year. Survival was in skepticism, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to all the company's creditors along with the firm therefore fell into your hands of the banking companies. Berliet was nevertheless in a position to retain operational control. During the ensuring decade, supported by a sustained recovery in demand that in turn reflected an effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control within the business from the banking companies.
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