Berliet had been a French manufacturer of automobiles, buses, trucks and military motor vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it absolutely was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 as well as merged with Saviem into a new Renault Trucks corporation in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles in 1894. Some single-cylinder cars were being followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte in Lyon. Berliet started to develop four-cylinder automobiles featured by way of a honeycomb radiator and material chassis frame was used instead of wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model for the American Locomotive Company.
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Ahead of World War I, Berliet offered a range of models from 8 CV to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc design (12 CV) ended up being produced between 1910 in addition to 1912. From 1912, six-cylinder models were made upon individual orders solely.The First World War resulted in a massive increase popular. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands around the factory's capacity, necessitating major investment in production plant and manufacturing plant space.In 1915 a four hundred hectare site was acquired between Vénissieux et Saint-Priest so that you can build a new major factory.The Berliet CBA grew to become the iconic truck on the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of them were leaving the plant daily. Under license from Renault, Berliet were also creating shells and battle tanks right now. The number of individuals employed increased to 3, 150.By 1917 the value of annual turnover had multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed correct. The company became the actual Société anonyme des Vehicles Marius Berliet.As soon as the war the manufacturer reoriented portion of its production back to be able to passenger cars, but Berliet nevertheless observed themselves with excess capacity, as the army was no more buying all the vans the factory could produce, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to provide just a single form of truck and a single type of car, which represented a starting from his pre-war marketplace strategy. The single truck on what Berliet focused was your 5 ton CBA that had served the country so well during the particular war.
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The passenger car to be produced, exhibited on the Berliet stand with the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern visual appeal. Marius Berliet was not just one to miss a key: rather than devote time period and engineering talent to making a new car for the newest decade, he obtained and copied an American Dodge. The Dodge was once robust, and the Berliet duplicate was well received inside March 1919 when that had its first community outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high and the simple disc wheels ended up large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used within the car's construction was from the same quality as the North american steel used for the particular Dodge, and this resulted in series problems for the early customers of the "Berliet Type VB" and serious reputational destruction of the company.
The factory have been set up to create the "Berliet Type VB" at the rate of 100 cars per day which would have recently been an ambitious target underneath any circumstances. The rapid drop-off successful for what at this stage was the manufacturer's merely passenger car model that followed the high quality issues plunged the enterprise into financial difficulties, with losses of fityfive million francs recorded a single year. Survival was in doubt, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to repay all the company's creditors along with the firm therefore fell into your hands of the banks. Berliet was nevertheless capable to retain operational control. During the ensuring 10 years, supported by a sustained recovery popular that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control on the business from the banking companies.
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