Berliet seemed to be a French manufacturer regarding automobiles, buses, trucks and military motor vehicles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from any five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 along with merged with Saviem into a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his or her experiments with automobiles with 1894. Some single-cylinder cars have been followed in 1900 with a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte throughout Lyon. Berliet started to construct four-cylinder automobiles featured by way of a honeycomb radiator and material chassis frame was used as an alternative to wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model on the American Locomotive Company.
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Prior to World War I, Berliet offered a selection of models from 8 CONTINUE to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc type (12 CV) has been produced between 1910 in addition to 1912. From 1912, six-cylinder models were manufactured upon individual orders just.The First World War triggered a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands around the factory's capacity, necessitating major investment throughout production plant and factory space.In 1915 a 400 hectare site was ordered between Vénissieux et Saint-Priest so as to build a new main factory.The Berliet CBA started to be the iconic truck about the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of which were leaving the plant every day. Under license from Renault, Berliet were also creating shells and battle tanks at the moment. The number of personnel employed increased to 3, 150.By 1917 the benefit of annual turnover received multiplied fourfold since the start of the war, and a new legal structure was deemed proper. The company became this Société anonyme des Automobiles Marius Berliet.After the war the manufacturer reoriented portion of its production back to be able to passenger cars, but Berliet nevertheless found themselves with excess volume, as the army was don't buying all the vans the factory could make, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to produce just a single style of truck and a single kind of car, which represented a departure from his pre-war market strategy. The single truck what is the best Berliet focused was this 5 ton CBA that had served the world so well during the war.
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The passenger car to get produced, exhibited on the Berliet stand with the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern look. Marius Berliet was not one to miss a strategy: rather than devote period and engineering talent to possessing a new car for the new decade, he obtained and replicated an American Dodge. The Dodge was once robust, and the Berliet replicate was well received throughout March 1919 when the idea had its first public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high plus the simple disc wheels have been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make certain the steel used within the car's construction was in the same quality as the Us steel used for the Dodge, and this resulted in series problems for that early customers of the particular "Berliet Type VB" and serious reputational damage to the company.
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The factory was set up to generate the "Berliet Type VB" at the rate of 100 cars per day which would have been recently an ambitious target within any circumstances. The rapid drop-off in demand for what at this time was the manufacturer's simply passenger car model that followed the coffee quality issues plunged the small business into financial difficulties, with losses of fifty five million francs recorded in a year. Survival was in question, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to pay off all the company's creditors along with the firm therefore fell into the hands of the banking institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring several years, supported by a sustained recovery sought after that in turn reflected an effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control over the business from the banks.
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