Berliet was a French manufacturer of automobiles, buses, trucks and military cars among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired through Renault in 1974 in addition to merged with Saviem right new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles with 1894. Some single-cylinder cars were followed in 1900 by the twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte in Lyon. Berliet started to create four-cylinder automobiles featured with a honeycomb radiator and metallic chassis frame was used as opposed to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards the American Locomotive Company.
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Previous to World War I, Berliet offered a array of models from 8 RESUME to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc style (12 CV) has been produced between 1910 in addition to 1912. From 1912, six-cylinder models were manufactured upon individual orders simply.The First World War resulted in a massive increase successful. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands for the factory's capacity, necessitating major investment throughout production plant and factory space.In 1915 a 300 hectare site was purchased between Vénissieux et Saint-Priest to be able to build a new principal factory.The Berliet CBA became the iconic truck around the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 advisors were leaving the plant on a daily basis. Under license from Renault, Berliet were also making shells and battle tanks right now. The number of individuals employed increased to 3, 150.By 1917 the price of annual turnover received multiplied fourfold since the start of the war, and a new legitimate structure was deemed correct. The company became the Société anonyme des Vehicles Marius Berliet.As soon as the war the manufacturer reoriented component of its production back to passenger cars, but Berliet nevertheless identified themselves with excess potential, as the army was not buying all the pickups the factory could generate, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to generate just a single kind of truck and a single type of car, which represented a journeying from his pre-war industry strategy. The single truck on which Berliet focused was the actual 5 ton CBA that had served the world so well during the actual war.
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The passenger car for being produced, exhibited on the Berliet stand for the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern overall look. Marius Berliet was probably none to miss a trick: rather than devote time period and engineering talent to possessing a new car for the revolutionary decade, he obtained and cloned an American Dodge. The Dodge was famously robust, and the Berliet content was well received throughout March 1919 when the item had its first public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high and the simple disc wheels had been large, giving the car a nice "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used from the car's construction was in the same quality as the Us steel used for your Dodge, and this resulted in series problems with the early customers of the particular "Berliet Type VB" and serious reputational harm to the company.
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The factory had been set up to generate the "Berliet Type VB" with the rate of 100 cars every day which would have also been an ambitious target under any circumstances. The rapid drop-off popular for what at this time was the manufacturer's merely passenger car model that followed the quality issues plunged the company into financial difficulties, with losses of fityfive million francs recorded in one year. Survival was in hesitation, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to settle all the company's creditors and also the firm therefore fell in to the hands of the finance institutions. Berliet was nevertheless capable to retain operational control. During the ensuring few years, supported by a sustained recovery in demand that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control over the business from the banking companies.
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