Berliet has been a French manufacturer of automobiles, buses, trucks and military automobiles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 and also merged with Saviem into a new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his / her experiments with automobiles inside 1894. Some single-cylinder cars have been followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte throughout Lyon. Berliet started to develop four-cylinder automobiles featured by way of a honeycomb radiator and steel chassis frame was used as an alternative to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model towards American Locomotive Company.
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Prior to World War I, Berliet offered a array of models from 8 CONTINUE to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc type (12 CV) has been produced between 1910 along with 1912. From 1912, six-cylinder models were built upon individual orders only.The First World War generated a massive increase popular. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands for the factory's capacity, necessitating major investment with production plant and manufacturing plant space.In 1915 a 300 hectare site was ordered between Vénissieux et Saint-Priest to be able to build a new main factory.The Berliet CBA became the iconic truck about the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of these were leaving the plant everyday. Under license from Renault, Berliet were also creating shells and battle tanks at this time. The number of staff employed increased to 3, 150.By 1917 the importance of annual turnover received multiplied fourfold since the start of the war, and a new lawful structure was deemed suitable. The company became the actual Société anonyme des Motor vehicles Marius Berliet.Following your war the manufacturer reoriented a part of its production back in order to passenger cars, but Berliet nevertheless observed themselves with excess volume, as the army was no more buying all the pickups the factory could generate, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to generate just a single form of truck and a single sort of car, which represented a departure from his pre-war current market strategy. The single truck where Berliet focused was the particular 5 ton CBA that had served the country so well during the war.
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The passenger car to be produced, exhibited on the Berliet stand for the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern visual appeal. Marius Berliet was it's unlikely that any to miss a strategy: rather than devote time and engineering talent to developing a new car for the new decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet copy was well received with March 1919 when that had its first public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high as well as the simple disc wheels were being large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used inside the car's construction was in the same quality as the Us steel used for your Dodge, and this resulted in series problems to the early customers of the "Berliet Type VB" and serious reputational problems for the company.
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The factory was set up to develop the "Berliet Type VB" for the rate of 100 cars every day which would have been an ambitious target underneath any circumstances. The rapid drop-off sought after for what at this time was the manufacturer's merely passenger car model that followed the product quality issues plunged the small business into financial difficulties, with losses of fityfive million francs recorded a single year. Survival was in uncertainty, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to repay all the company's creditors plus the firm therefore fell into your hands of the banking companies. Berliet was nevertheless capable of retain operational control. During the ensuring 10 years, supported by a sustained recovery in demand that in turn reflected a highly effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control within the business from the finance institutions.
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