Berliet has been a French manufacturer associated with automobiles, buses, trucks and military motor vehicles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 as well as merged with Saviem into a new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles with 1894. Some single-cylinder cars ended up followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte inside Lyon. Berliet started to construct four-cylinder automobiles featured with a honeycomb radiator and aluminum chassis frame was used instead of wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model towards the American Locomotive Company.
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Just before World War I, Berliet offered a choice of models from 8 CURRICULUM VITAE to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc type (12 CV) has been produced between 1910 along with 1912. From 1912, six-cylinder models were produced upon individual orders only.The First World War concluded in a massive increase successful. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands around the factory's capacity, necessitating major investment within production plant and manufacturer space.In 1915 a 400 hectare site was obtained between Vénissieux et Saint-Priest in order to build a new principal factory.The Berliet CBA became the iconic truck on the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 ones were leaving the plant on a daily basis. Under license from Renault, Berliet were also creating shells and battle tanks at the moment. The number of staff employed increased to 3, 150.By 1917 the importance of annual turnover acquired multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed correct. The company became your Société anonyme des Vehicles Marius Berliet.Following your war the manufacturer reoriented section of its production back in order to passenger cars, but Berliet nevertheless located themselves with excess capacity, as the army was no more buying all the vans the factory could generate, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to make just a single style of truck and a single form of car, which represented a departure from his pre-war market strategy. The single truck on which Berliet focused was this 5 ton CBA that had served the country so well during this war.
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The passenger car to be produced, exhibited on the Berliet stand for the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern physical appearance. Marius Berliet was not merely one to miss a tip: rather than devote time and engineering talent to creating a new car for the newest decade, he obtained and copied an American Dodge. The Dodge was famously robust, and the Berliet copy was well received with March 1919 when the idea had its first community outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high and the simple disc wheels have been large, giving the car a nice "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside the car's construction was from the same quality as the North american steel used for the Dodge, and this resulted in series problems with the early customers of this "Berliet Type VB" and serious reputational harm to the company.
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The factory had been set up to create the "Berliet Type VB" with the rate of 100 cars each day which would have also been an ambitious target under any circumstances. The rapid drop-off sought after for what at this stage was the manufacturer's just passenger car model that followed the quality issues plunged the small business into financial difficulties, with losses of second there’s 55 million francs recorded in one year. Survival was in doubt, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to pay off all the company's creditors as well as the firm therefore fell into the hands of the banking companies. Berliet was nevertheless in a position to retain operational control. During the ensuring several years, supported by a sustained recovery widely used that in turn reflected a powerful model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control above the business from the banking institutions.
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