Berliet was a French manufacturer connected with automobiles, buses, trucks and military automobiles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 along with merged with Saviem in a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles throughout 1894. Some single-cylinder cars were being followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte within Lyon. Berliet started to develop four-cylinder automobiles featured with a honeycomb radiator and metal chassis frame was used rather than wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model for the American Locomotive Company.
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Just before World War I, Berliet offered a choice of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc product (12 CV) was produced between 1910 as well as 1912. From 1912, six-cylinder models were produced upon individual orders solely.The First World War resulted in a massive increase successful. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands about the factory's capacity, necessitating major investment within production plant and manufacturing facility space.In 1915 a 600 hectare site was ordered between Vénissieux et Saint-Priest to be able to build a new key factory.The Berliet CBA grew to be the iconic truck about the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of these were leaving the plant every day. Under license from Renault, Berliet were also providing shells and battle tanks right now. The number of individuals employed increased to 3, 150.By 1917 the benefit of annual turnover acquired multiplied fourfold since the start of the war, and a new legal structure was deemed proper. The company became the Société anonyme des Autos Marius Berliet.Following your war the manufacturer reoriented component of its production back to help passenger cars, but Berliet nevertheless observed themselves with excess ability, as the army was not buying all the vehicles the factory could create, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to produce just a single type of truck and a single sort of car, which represented a travel from his pre-war current market strategy. The single truck where Berliet focused was this 5 ton CBA that had served the country so well during your war.
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The passenger car being produced, exhibited on the Berliet stand on the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern visual appeal. Marius Berliet was not one to miss a key: rather than devote period and engineering talent to making a new car for the revolutionary decade, he obtained and cloned an American Dodge. The Dodge was famously robust, and the Berliet replicate was well received inside March 1919 when it had its first general public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high along with the simple disc wheels ended up large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used inside car's construction was in the same quality as the Us steel used for the Dodge, and this resulted in series problems for your early customers of the particular "Berliet Type VB" and serious reputational problems for the company.
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The factory were being set up to develop the "Berliet Type VB" for the rate of 100 cars each day which would have been an ambitious target under any circumstances. The rapid drop-off sought after for what at this time was the manufacturer's only passenger car model that followed the product quality issues plunged the enterprise into financial difficulties, with losses of fifty five million francs recorded in a single year. Survival was in doubt, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to repay all the company's creditors as well as the firm therefore fell in to the hands of the finance institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring 10 years, supported by a sustained recovery widely used that in turn reflected an effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control above the business from the banks.
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