Berliet ended up being a French manufacturer of automobiles, buses, trucks and military motor vehicles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 and also merged with Saviem right into a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles throughout 1894. Some single-cylinder cars were followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte inside Lyon. Berliet started to construct four-cylinder automobiles featured by a honeycomb radiator and steel chassis frame was used instead of wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model towards the American Locomotive Company.
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Prior to World War I, Berliet offered a selection of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc type (12 CV) was produced between 1910 and also 1912. From 1912, six-cylinder models were produced upon individual orders only.The First World War generated a massive increase widely used. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands around the factory's capacity, necessitating major investment inside production plant and manufacturing plant space.In 1915 a 600 hectare site was acquired between Vénissieux et Saint-Priest in order to build a new key factory.The Berliet CBA evolved into the iconic truck for the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 lot Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of which were leaving the plant each day. Under license from Renault, Berliet were also making shells and battle tanks presently. The number of individuals employed increased to 3, 150.By 1917 the price of annual turnover had multiplied fourfold since the start of the war, and a new lawful structure was deemed ideal. The company became this Société anonyme des Automobiles Marius Berliet.Following your war the manufacturer reoriented a part of its production back in order to passenger cars, but Berliet nevertheless observed themselves with excess capacity, as the army was no longer buying all the trucks the factory could produce, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to produce just a single type of truck and a single sort of car, which represented a travel from his pre-war market strategy. The single truck where Berliet focused was the particular 5 ton CBA that had served the country so well during this war.
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The passenger car to become produced, exhibited on the Berliet stand in the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern physical appearance. Marius Berliet was not just one to miss a tip: rather than devote time and engineering talent to making a new car for the brand new decade, he obtained and ripped an American Dodge. The Dodge was famously robust, and the Berliet backup was well received within March 1919 when that had its first open public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high along with the simple disc wheels had been large, giving the car a nice "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used within the car's construction was from the same quality as the North american steel used for your Dodge, and this resulted in series problems with the early customers of this "Berliet Type VB" and serious reputational destruction of the company.
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The factory was set up to generate the "Berliet Type VB" on the rate of 100 cars per day which would have recently been an ambitious target below any circumstances. The rapid drop-off sought after for what at this time was the manufacturer's solely passenger car model that followed the standard issues plunged the company into financial difficulties, with losses of second there’s 55 million francs recorded in a single year. Survival was in skepticism, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to settle all the company's creditors and also the firm therefore fell in to the hands of the banking institutions. Berliet was nevertheless capable to retain operational control. During the ensuring few years, supported by a sustained recovery widely used that in turn reflected a good model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control over the business from the banks.
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