Berliet has been a French manufacturer associated with automobiles, buses, trucks and military cars among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by simply Renault in 1974 as well as merged with Saviem in a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles in 1894. Some single-cylinder cars had been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte inside Lyon. Berliet started to assemble four-cylinder automobiles featured by a honeycomb radiator and material chassis frame was used instead of wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model to the American Locomotive Company.
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Just before World War I, Berliet offered a variety of models from 8 CURRICULUM VITAE to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc product (12 CV) has been produced between 1910 in addition to 1912. From 1912, six-cylinder models were made upon individual orders just.The First World War triggered a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands on the factory's capacity, necessitating major investment with production plant and manufacturer space.In 1915 a four hundred hectare site was obtained between Vénissieux et Saint-Priest so as to build a new main factory.The Berliet CBA grew to become the iconic truck within the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of these were leaving the plant daily. Under license from Renault, Berliet were also creating shells and battle tanks at this time. The number of staff employed increased to 3, 150.By 1917 the value of annual turnover got multiplied fourfold since the beginning of the war, and a new lawful structure was deemed correct. The company became the actual Société anonyme des Autos Marius Berliet.Following the war the manufacturer reoriented part of its production back to help passenger cars, but Berliet nevertheless observed themselves with excess ability, as the army was don't buying all the vehicles the factory could make, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to make just a single form of truck and a single sort of car, which represented a leaving from his pre-war current market strategy. The single truck where Berliet focused was your 5 ton CBA that had served the media so well during the particular war.
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The passenger car to get produced, exhibited on the Berliet stand for the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern look. Marius Berliet was it's unlikely that any to miss a strategy: rather than devote occasion and engineering talent to having a new car for the revolutionary decade, he obtained and copied an American Dodge. The Dodge was once robust, and the Berliet copy was well received within March 1919 when this had its first community outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high along with the simple disc wheels have been large, giving the car a nice "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used in the car's construction was with the same quality as the North american steel used for the actual Dodge, and this resulted in series problems for the early customers of the particular "Berliet Type VB" and serious reputational problems for the company.
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The factory had been set up to develop the "Berliet Type VB" at the rate of 100 cars each day which would have recently been an ambitious target under any circumstances. The rapid drop-off popular for what at this point was the manufacturer's just passenger car model that followed the quality issues plunged the small business into financial difficulties, with losses of fityfive million francs recorded in a single year. Survival was in uncertainty, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to settle all the company's creditors and the firm therefore fell to the hands of the financial institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring ten years, supported by a sustained recovery successful that in turn reflected a good model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control over the business from the finance institutions.
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