Berliet seemed to be a French manufacturer regarding automobiles, buses, trucks and military cars among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 and merged with Saviem in a new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles in 1894. Some single-cylinder cars had been followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte in Lyon. Berliet started to create four-cylinder automobiles featured with a honeycomb radiator and aluminum chassis frame was used rather than wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model on the American Locomotive Company.
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Previous to World War I, Berliet offered a array of models from 8 CURRICULUM VITAE to 60 CV. The main models acquired four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc style (12 CV) was produced between 1910 and 1912. From 1912, six-cylinder models were produced upon individual orders simply.The First World War concluded in a massive increase successful. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands for the factory's capacity, necessitating major investment in production plant and manufacturer space.In 1915 a four hundred hectare site was purchased between Vénissieux et Saint-Priest so as to build a new key factory.The Berliet CBA evolved into the iconic truck around the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of these were leaving the plant every day. Under license from Renault, Berliet were also producing shells and battle tanks at the moment. The number of personnel employed increased to 3, 150.By 1917 the worth of annual turnover experienced multiplied fourfold since the beginning of the war, and a new legal structure was deemed suitable. The company became this Société anonyme des Motor vehicles Marius Berliet.Following the war the manufacturer reoriented a part of its production back to passenger cars, but Berliet nevertheless identified themselves with excess potential, as the army was no more buying all the pickups the factory could make, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to create just a single sort of truck and a single form of car, which represented a starting from his pre-war market strategy. The single truck on which Berliet focused was the actual 5 ton CBA that had served the united states so well during the war.
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The passenger car to get produced, exhibited on the Berliet stand in the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern overall look. Marius Berliet was not one to miss a tip: rather than devote time period and engineering talent to developing a new car for the revolutionary decade, he obtained and duplicated an American Dodge. The Dodge was famously robust, and the Berliet replicate was well received inside March 1919 when it had its first open public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high along with the simple disc wheels were being large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside the car's construction was from the same quality as the North american steel used for this Dodge, and this resulted in series problems for the early customers of the particular "Berliet Type VB" and serious reputational harm to the company.
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The factory were being set up to produce the "Berliet Type VB" at the rate of 100 cars per day which would have been recently an ambitious target underneath any circumstances. The rapid drop-off popular for what at this time was the manufacturer's merely passenger car model that followed the high quality issues plunged the small business into financial difficulties, with losses of second there’s 55 million francs recorded a single year. Survival was in question, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to pay off all the company's creditors and also the firm therefore fell in to the hands of the banking companies. Berliet was nevertheless able to retain operational control. During the ensuring several years, supported by a sustained recovery in demand that in turn reflected a good model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control above the business from the banking companies.
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