Berliet was a French manufacturer involving automobiles, buses, trucks and military motor vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 and also merged with Saviem into a new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his or her experiments with automobiles inside 1894. Some single-cylinder cars have been followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte within Lyon. Berliet started to build four-cylinder automobiles featured with a honeycomb radiator and material chassis frame was used instead of wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model to the American Locomotive Company.
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Previous to World War I, Berliet offered a variety of models from 8 CONTINUE to 60 CV. The main models acquired four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc style (12 CV) has been produced between 1910 and also 1912. From 1912, six-cylinder models were made upon individual orders merely.The First World War resulted in a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands within the factory's capacity, necessitating major investment inside production plant and manufacturing plant space.In 1915 a 600 hectare site was purchased between Vénissieux et Saint-Priest in order to build a new main factory.The Berliet CBA evolved into the iconic truck around the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of which were leaving the plant every day. Under license from Renault, Berliet were also creating shells and battle tanks currently. The number of individuals employed increased to 3, 150.By 1917 the importance of annual turnover experienced multiplied fourfold since the beginning of the war, and a new legal structure was deemed correct. The company became your Société anonyme des Cars Marius Berliet.After the war the manufacturer reoriented a part of its production back to be able to passenger cars, but Berliet nevertheless observed themselves with excess capability, as the army was don't buying all the vans the factory could develop, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to provide just a single sort of truck and a single form of car, which represented a leaving from his pre-war market strategy. The single truck where Berliet focused was your 5 ton CBA that had served the united states so well during the actual war.
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The passenger car to get produced, exhibited on the Berliet stand with the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern visual appeal. Marius Berliet was probably none to miss a trick: rather than devote occasion and engineering talent to having a new car for the modern decade, he obtained and ripped an American Dodge. The Dodge was famously robust, and the Berliet copy was well received with March 1919 when the item had its first public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high plus the simple disc wheels had been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside car's construction was from the same quality as the North american steel used for your Dodge, and this resulted in series problems to the early customers of the particular "Berliet Type VB" and serious reputational damage to the company.
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The factory ended up set up to generate the "Berliet Type VB" with the rate of 100 cars per day which would have also been an ambitious target below any circumstances. The rapid drop-off in demand for what during this period was the manufacturer's simply passenger car model that followed the high quality issues plunged the small business into financial difficulties, with losses of fifty-five million francs recorded a single year. Survival was in uncertainty, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to repay all the company's creditors along with the firm therefore fell in to the hands of the financial institutions. Berliet was nevertheless capable to retain operational control. During the ensuring decade, supported by a sustained recovery popular that in turn reflected a good model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control on the business from the financial institutions.
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