Berliet has been a French manufacturer involving automobiles, buses, trucks and military automobiles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 in addition to merged with Saviem right new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles within 1894. Some single-cylinder cars were being followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte inside Lyon. Berliet started to develop four-cylinder automobiles featured by way of honeycomb radiator and steel chassis frame was used as opposed to wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model towards the American Locomotive Company.
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Just before World War I, Berliet offered a selection of models from 8 CONTINUE to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc style (12 CV) ended up being produced between 1910 and also 1912. From 1912, six-cylinder models were built upon individual orders merely.The First World War triggered a massive increase widely used. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands around the factory's capacity, necessitating major investment within production plant and manufacturing plant space.In 1915 a four hundred hectare site was ordered between Vénissieux et Saint-Priest as a way to build a new main factory.The Berliet CBA grew to become the iconic truck within the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of them were leaving the plant each day. Under license from Renault, Berliet were also creating shells and battle tanks currently. The number of workers employed increased to 3, 150.By 1917 the value of annual turnover received multiplied fourfold since the start of the war, and a new authorized structure was deemed appropriate. The company became the particular Société anonyme des Automobiles Marius Berliet.Following the war the manufacturer reoriented section of its production back to be able to passenger cars, but Berliet nevertheless observed themselves with excess ability, as the army was not buying all the pickup trucks the factory could make, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to create just a single form of truck and a single type of car, which represented a starting from his pre-war industry strategy. The single truck on which Berliet focused was the 5 ton CBA that had served the nation so well during the actual war.
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The passenger car to get produced, exhibited on the Berliet stand for the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern overall look. Marius Berliet was probably none to miss a technique: rather than devote moment and engineering talent to making a new car for the modern decade, he obtained and ripped an American Dodge. The Dodge was notoriously robust, and the Berliet duplicate was well received with March 1919 when the idea had its first general public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high plus the simple disc wheels had been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used in the car's construction was in the same quality as the United states steel used for the particular Dodge, and this resulted in series problems to the early customers of your "Berliet Type VB" and serious reputational injury to the company.
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The factory ended up set up to produce the "Berliet Type VB" in the rate of 100 cars every day which would have been an ambitious target under any circumstances. The rapid drop-off successful for what during this period was the manufacturer's merely passenger car model that followed the coffee quality issues plunged the enterprise into financial difficulties, with losses of fifty five million francs recorded in a year. Survival was in hesitation, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to repay all the company's creditors along with the firm therefore fell into the hands of the finance institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring several years, supported by a sustained recovery in demand that in turn reflected an effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control over the business from the banking institutions.
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