Berliet had been a French manufacturer involving automobiles, buses, trucks and military cars among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it was put into 'administration sequestre' it absolutely was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired simply by Renault in 1974 and also merged with Saviem in a new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles within 1894. Some single-cylinder cars have been followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte with Lyon. Berliet started to build four-cylinder automobiles featured by way of honeycomb radiator and steel chassis frame was used as opposed to wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model towards the American Locomotive Company.
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Ahead of World War I, Berliet offered a range of models from 8 CV to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc style (12 CV) ended up being produced between 1910 as well as 1912. From 1912, six-cylinder models were built upon individual orders just.The First World War led to a massive increase popular. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands around the factory's capacity, necessitating major investment in production plant and factory space.In 1915 a 600 hectare site was obtained between Vénissieux et Saint-Priest in order to build a new key factory.The Berliet CBA evolved into the iconic truck about the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of them were leaving the plant every day. Under license from Renault, Berliet were also making shells and battle tanks presently. The number of individuals employed increased to 3, 150.By 1917 the benefit of annual turnover acquired multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed proper. The company became the actual Société anonyme des Vehicles Marius Berliet.Following war the manufacturer reoriented component of its production back to help passenger cars, but Berliet nevertheless discovered themselves with excess capacity, as the army was will no longer buying all the trucks the factory could make, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to produce just a single type of truck and a single style of car, which represented a travel from his pre-war marketplace strategy. The single truck on which Berliet focused was the particular 5 ton CBA that had served the nation so well during the actual war.
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The passenger car to become produced, exhibited on the Berliet stand with the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern look. Marius Berliet was not merely one to miss a tip: rather than devote period and engineering talent to possessing a new car for the new decade, he obtained and duplicated an American Dodge. The Dodge was notoriously robust, and the Berliet replicate was well received with March 1919 when this had its first open public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high as well as the simple disc wheels have been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used within the car's construction was with the same quality as the United states steel used for this Dodge, and this resulted in series problems for your early customers of this "Berliet Type VB" and serious reputational problems for the company.
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The factory were being set up to generate the "Berliet Type VB" with the rate of 100 cars on a daily basis which would have already been an ambitious target beneath any circumstances. The rapid drop-off widely used for what at this point was the manufacturer's solely passenger car model that followed the coffee quality issues plunged the business into financial difficulties, with losses of fityfive million francs recorded in a year. Survival was in doubt, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable in order to all the company's creditors plus the firm therefore fell to the hands of the banking companies. Berliet was nevertheless capable to retain operational control. During the ensuring few years, supported by a sustained recovery in demand that in turn reflected an effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control above the business from the financial institutions.
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