Berliet has been a French manufacturer regarding automobiles, buses, trucks and military cars among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 and merged with Saviem right into a new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles in 1894. Some single-cylinder cars have been followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte inside Lyon. Berliet started to construct four-cylinder automobiles featured by way of honeycomb radiator and steel chassis frame was used as an alternative to wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model towards the American Locomotive Company.
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Prior to World War I, Berliet offered a array of models from 8 CV to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc type (12 CV) seemed to be produced between 1910 and also 1912. From 1912, six-cylinder models were produced upon individual orders solely.The First World War resulted in a massive increase popular. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands about the factory's capacity, necessitating major investment inside production plant and manufacturing facility space.In 1915 a four hundred hectare site was acquired between Vénissieux et Saint-Priest as a way to build a new major factory.The Berliet CBA evolved into the iconic truck for the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of which were leaving the plant on a daily basis. Under license from Renault, Berliet were also making shells and battle tanks at the moment. The number of individuals employed increased to 3, 150.By 1917 the value of annual turnover got multiplied fourfold since the beginning of the war, and a new appropriate structure was deemed correct. The company became the actual Société anonyme des Motor vehicles Marius Berliet.Following the war the manufacturer reoriented a part of its production back for you to passenger cars, but Berliet nevertheless discovered themselves with excess capability, as the army was not buying all the pickup trucks the factory could create, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to create just a single kind of truck and a single type of car, which represented a journeying from his pre-war market place strategy. The single truck where Berliet focused was the actual 5 ton CBA that had served the media so well during the particular war.
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The passenger car to get produced, exhibited on the Berliet stand in the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern appearance. Marius Berliet was probably none to miss a tip: rather than devote time and engineering talent to making a new car for the revolutionary decade, he obtained and duplicated an American Dodge. The Dodge was famously robust, and the Berliet content was well received throughout March 1919 when the idea had its first general public outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high along with the simple disc wheels were being large, giving the car a nice "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used from the car's construction was in the same quality as the American steel used for the actual Dodge, and this resulted in series problems for the early customers of this "Berliet Type VB" and serious reputational problems for the company.
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The factory were being set up to create the "Berliet Type VB" in the rate of 100 cars on a daily basis which would have been recently an ambitious target within any circumstances. The rapid drop-off in demand for what at this point was the manufacturer's just passenger car model that followed the quality issues plunged the company into financial difficulties, with losses of fityfive million francs recorded in a single year. Survival was in question, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to all the company's creditors as well as the firm therefore fell in the hands of the banking companies. Berliet was nevertheless capable to retain operational control. During the ensuring several years, supported by a sustained recovery widely used that in turn reflected an effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control in the business from the banking companies.
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