Berliet has been a French manufacturer of automobiles, buses, trucks and military autos among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 along with merged with Saviem right new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles throughout 1894. Some single-cylinder cars had been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte throughout Lyon. Berliet started to construct four-cylinder automobiles featured by a honeycomb radiator and material chassis frame was used as an alternative to wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model to the American Locomotive Company.
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Ahead of World War I, Berliet offered a range of models from 8 RESUME to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc model (12 CV) had been produced between 1910 as well as 1912. From 1912, six-cylinder models were produced upon individual orders only.The First World War led to a massive increase successful. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands around the factory's capacity, necessitating major investment throughout production plant and manufacturer space.In 1915 a 500 hectare site was purchased between Vénissieux et Saint-Priest so as to build a new main factory.The Berliet CBA became the iconic truck about the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of these were leaving the plant every day. Under license from Renault, Berliet were also providing shells and battle tanks right now. The number of staff employed increased to 3, 150.By 1917 the price of annual turnover received multiplied fourfold since the start of the war, and a new authorized structure was deemed correct. The company became your Société anonyme des Cars Marius Berliet.Following the war the manufacturer reoriented section of its production back in order to passenger cars, but Berliet nevertheless located themselves with excess capacity, as the army was not buying all the vehicles the factory could develop, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to generate just a single sort of truck and a single kind of car, which represented a starting from his pre-war market place strategy. The single truck what is the best Berliet focused was your 5 ton CBA that had served the country so well during this war.
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The passenger car for being produced, exhibited on the Berliet stand in the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern overall look. Marius Berliet was not merely one to miss a tip: rather than devote period and engineering talent to possessing a new car for the brand new decade, he obtained and ripped an American Dodge. The Dodge was famously robust, and the Berliet backup was well received within March 1919 when this had its first general public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high and the simple disc wheels were being large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used within the car's construction was from the same quality as the North american steel used for your Dodge, and this resulted in series problems for that early customers of the particular "Berliet Type VB" and serious reputational problems for the company.
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The factory ended up set up to create the "Berliet Type VB" on the rate of 100 cars each day which would have been recently an ambitious target beneath any circumstances. The rapid drop-off in demand for what at this time was the manufacturer's only passenger car model that followed the product quality issues plunged the organization into financial difficulties, with losses of fifty five million francs recorded in one year. Survival was in hesitation, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to settle all the company's creditors along with the firm therefore fell into the hands of the finance institutions. Berliet was nevertheless capable to retain operational control. During the ensuring ten years, supported by a sustained recovery in demand that in turn reflected an effective model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control on the business from the banking institutions.
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