Berliet was a French manufacturer involving automobiles, buses, trucks and military automobiles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 as well as merged with Saviem right into a new Renault Trucks business in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles with 1894. Some single-cylinder cars were followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte with Lyon. Berliet started to construct four-cylinder automobiles featured by way of honeycomb radiator and metal chassis frame was used rather then wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model towards the American Locomotive Company.
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Ahead of World War I, Berliet offered a range of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc product (12 CV) has been produced between 1910 as well as 1912. From 1912, six-cylinder models were produced upon individual orders solely.The First World War resulted in a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands on the factory's capacity, necessitating major investment within production plant and factory space.In 1915 a 400 hectare site was bought between Vénissieux et Saint-Priest as a way to build a new primary factory.The Berliet CBA grew to be the iconic truck for the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 of them were leaving the plant every day. Under license from Renault, Berliet were also producing shells and battle tanks currently. The number of workers employed increased to 3, 150.By 1917 the importance of annual turnover experienced multiplied fourfold since the beginning of the war, and a new legal structure was deemed appropriate. The company became the actual Société anonyme des Cars Marius Berliet.Following the war the manufacturer reoriented component of its production back for you to passenger cars, but Berliet nevertheless discovered themselves with excess capability, as the army was not buying all the pickup trucks the factory could generate, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to produce just a single form of truck and a single form of car, which represented a leaving from his pre-war market place strategy. The single truck on what Berliet focused was the actual 5 ton CBA that had served the country so well during your war.
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The passenger car for being produced, exhibited on the Berliet stand for the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern overall look. Marius Berliet was not merely one to miss a key: rather than devote period and engineering talent to having a new car for the modern decade, he obtained and replicated an American Dodge. The Dodge was notoriously robust, and the Berliet replicate was well received with March 1919 when the item had its first general public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high plus the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used inside car's construction was in the same quality as the American steel used for your Dodge, and this resulted in series problems for the early customers of the "Berliet Type VB" and serious reputational injury to the company.
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The factory were being set up to generate the "Berliet Type VB" at the rate of 100 cars every day which would have already been an ambitious target underneath any circumstances. The rapid drop-off in demand for what at this time was the manufacturer's only passenger car model that followed the product quality issues plunged the business into financial difficulties, with losses of 55 million francs recorded in a year. Survival was in hesitation, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to settle all the company's creditors plus the firm therefore fell into your hands of the banks. Berliet was nevertheless in a position to retain operational control. During the ensuring ten years, supported by a sustained recovery in demand that in turn reflected a highly effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control in the business from the banking institutions.
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