Berliet was a French manufacturer regarding automobiles, buses, trucks and military vehicles among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it was put into 'administration sequestre' it had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 as well as merged with Saviem right into a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles in 1894. Some single-cylinder cars have been followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over the actual plant of Audibert & Lavirotte with Lyon. Berliet started to build four-cylinder automobiles featured with a honeycomb radiator and metallic chassis frame was used rather then wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model towards American Locomotive Company.
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Ahead of World War I, Berliet offered a variety of models from 8 CURRICULUM VITAE to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc design (12 CV) was produced between 1910 along with 1912. From 1912, six-cylinder models were made upon individual orders solely.The First World War triggered a massive increase in demand. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands on the factory's capacity, necessitating major investment throughout production plant and factory space.In 1915 a 300 hectare site was purchased between Vénissieux et Saint-Priest in order to build a new main factory.The Berliet CBA started to be the iconic truck within the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 of them were leaving the plant every day. Under license from Renault, Berliet were also creating shells and battle tanks currently. The number of workers employed increased to 3, 150.By 1917 the worth of annual turnover acquired multiplied fourfold since the beginning of the war, and a new lawful structure was deemed correct. The company became the Société anonyme des Autos Marius Berliet.Following your war the manufacturer reoriented component of its production back for you to passenger cars, but Berliet nevertheless observed themselves with excess volume, as the army was don't buying all the pickup trucks the factory could make, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to make just a single type of truck and a single kind of car, which represented a starting from his pre-war current market strategy. The single truck on what Berliet focused was the actual 5 ton CBA that had served the media so well during the war.
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The passenger car to be produced, exhibited on the Berliet stand with the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern visual appeal. Marius Berliet was probably none to miss a trick: rather than devote period and engineering talent to possessing a new car for the newest decade, he obtained and replicated an American Dodge. The Dodge was famously robust, and the Berliet duplicate was well received in March 1919 when the item had its first public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high and also the simple disc wheels had been large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside the car's construction was in the same quality as the United states steel used for your Dodge, and this resulted in series problems with the early customers of the actual "Berliet Type VB" and serious reputational problems for the company.
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The factory have been set up to develop the "Berliet Type VB" in the rate of 100 cars daily which would have been an ambitious target beneath any circumstances. The rapid drop-off in demand for what at this point was the manufacturer's simply passenger car model that followed the high quality issues plunged the small business into financial difficulties, with losses of 55 million francs recorded a single year. Survival was in skepticism, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to repay all the company's creditors plus the firm therefore fell to the hands of the financial institutions. Berliet was nevertheless capable to retain operational control. During the ensuring decade, supported by a sustained recovery successful that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control over the business from the banking institutions.
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