Berliet was a French manufacturer of automobiles, buses, trucks and military cars among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it was put into 'administration sequestre' it absolutely was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by Renault in 1974 and merged with Saviem right into a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles inside 1894. Some single-cylinder cars were followed in 1900 by way of a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte in Lyon. Berliet started to develop four-cylinder automobiles featured with a honeycomb radiator and metallic chassis frame was used as an alternative to wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model to the American Locomotive Company.
Previous to World War I, Berliet offered a range of models from 8 CURRICULUM VITAE to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc product (12 CV) had been produced between 1910 as well as 1912. From 1912, six-cylinder models were created upon individual orders solely.The First World War resulted in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands about the factory's capacity, necessitating major investment within production plant and manufacturing area space.In 1915 a 400 hectare site was ordered between Vénissieux et Saint-Priest to be able to build a new key factory.The Berliet CBA evolved into the iconic truck within the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of these were leaving the plant on a daily basis. Under license from Renault, Berliet were also generating shells and battle tanks at the moment. The number of employees employed increased to 3, 150.By 1917 the worth of annual turnover got multiplied fourfold since the beginning of the war, and a new authorized structure was deemed proper. The company became your Société anonyme des Cars Marius Berliet.Following your war the manufacturer reoriented part of its production back in order to passenger cars, but Berliet nevertheless discovered themselves with excess volume, as the army was no longer buying all the vehicles the factory could create, and overall output halved.Marius Berliet responded on the outbreak of peace by deciding to create just a single style of truck and a single type of car, which represented a journeying from his pre-war current market strategy. The single truck what is the best Berliet focused was the particular 5 ton CBA that had served the world so well during this war.
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The passenger car to be produced, exhibited on the Berliet stand in the 15th Paris Motor Present in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern overall look. Marius Berliet was not just one to miss a technique: rather than devote occasion and engineering talent to creating a new car for the brand new decade, he obtained and duplicated an American Dodge. The Dodge was once robust, and the Berliet duplicate was well received throughout March 1919 when that had its first public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high along with the simple disc wheels had been large, giving the car a nice "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used in the car's construction was of the same quality as the United states steel used for the actual Dodge, and this resulted in series problems for the early customers of the "Berliet Type VB" and serious reputational harm to the company.
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The factory were being set up to develop the "Berliet Type VB" in the rate of 100 cars per day which would have been an ambitious target below any circumstances. The rapid drop-off popular for what during this period was the manufacturer's only passenger car model that followed the quality issues plunged the company into financial difficulties, with losses of fifty five million francs recorded in a single year. Survival was in skepticism, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to repay all the company's creditors and the firm therefore fell in to the hands of the banks. Berliet was nevertheless capable of retain operational control. During the ensuring 10 years, supported by a sustained recovery in demand that in turn reflected an effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control within the business from the finance institutions.
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