Berliet was a French manufacturer regarding automobiles, buses, trucks and military autos among other vehicles situated in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it was put into 'administration sequestre' ıt had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by simply Renault in 1974 and merged with Saviem in a new Renault Trucks company in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started their experiments with automobiles within 1894. Some single-cylinder cars were being followed in 1900 by the twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte in Lyon. Berliet started to build four-cylinder automobiles featured by way of a honeycomb radiator and material chassis frame was used as opposed to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driving licence for manufacturing his model to the American Locomotive Company.
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Ahead of World War I, Berliet offered a variety of models from 8 CURRICULUM VITAE to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc style (12 CV) ended up being produced between 1910 in addition to 1912. From 1912, six-cylinder models were manufactured upon individual orders solely.The First World War resulted in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands on the factory's capacity, necessitating major investment within production plant and manufacturing facility space.In 1915 a 400 hectare site was obtained between Vénissieux et Saint-Priest to be able to build a new main factory.The Berliet CBA grew to be the iconic truck about the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of them were leaving the plant everyday. Under license from Renault, Berliet were also providing shells and battle tanks presently. The number of staff employed increased to 3, 150.By 1917 the importance of annual turnover received multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed correct. The company became the particular Société anonyme des Vehicles Marius Berliet.Following war the manufacturer reoriented section of its production back to passenger cars, but Berliet nevertheless found themselves with excess potential, as the army was no longer buying all the vehicles the factory could make, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to create just a single type of truck and a single sort of car, which represented a leaving from his pre-war marketplace strategy. The single truck on what Berliet focused was the particular 5 ton CBA that had served the country so well during the war.
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The passenger car for being produced, exhibited on the Berliet stand in the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Kind VB" of modern appearance. Marius Berliet was it's unlikely that any to miss a key: rather than devote time period and engineering talent to making a new car for the revolutionary decade, he obtained and copied an American Dodge. The Dodge was famously robust, and the Berliet content was well received throughout March 1919 when that had its first open public outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high plus the simple disc wheels were being large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used in the car's construction was in the same quality as the North american steel used for your Dodge, and this resulted in series problems for your early customers of the "Berliet Type VB" and serious reputational problems for the company.
The factory were being set up to develop the "Berliet Type VB" for the rate of 100 cars every day which would have already been an ambitious target below any circumstances. The rapid drop-off successful for what at this time was the manufacturer's merely passenger car model that followed the coffee quality issues plunged the small business into financial difficulties, with losses of second there’s 55 million francs recorded in a single year. Survival was in skepticism, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to repay all the company's creditors and also the firm therefore fell in the hands of the finance institutions. Berliet was nevertheless in a position to retain operational control. During the ensuring 10 years, supported by a sustained recovery sought after that in turn reflected an effective model strategy after 1922, Berliet was able to pay off his debtors and, in 1929, to regain financial control in the business from the banking companies.
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