Berliet had been a French manufacturer of automobiles, buses, trucks and military autos among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it was put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 and merged with Saviem into a new Renault Trucks organization in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his / her experiments with automobiles inside 1894. Some single-cylinder cars were followed in 1900 with a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte within Lyon. Berliet started to assemble four-cylinder automobiles featured by the honeycomb radiator and metallic chassis frame was used as opposed to wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model on the American Locomotive Company.
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Previous to World War I, Berliet offered a selection of models from 8 CV to 60 CV. The main models received four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc type (12 CV) seemed to be produced between 1910 in addition to 1912. From 1912, six-cylinder models were made upon individual orders only.The First World War concluded in a massive increase widely used. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands within the factory's capacity, necessitating major investment inside production plant and manufacturing facility space.In 1915 a 300 hectare site was bought between Vénissieux et Saint-Priest to be able to build a new major factory.The Berliet CBA started to be the iconic truck about the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by your French army. During 1916 40 advisors were leaving the plant every day. Under license from Renault, Berliet were also making shells and battle tanks right now. The number of workers employed increased to 3, 150.By 1917 the value of annual turnover received multiplied fourfold since the beginning of the war, and a new legitimate structure was deemed suitable. The company became the Société anonyme des Automobiles Marius Berliet.After the war the manufacturer reoriented portion of its production back for you to passenger cars, but Berliet nevertheless discovered themselves with excess potential, as the army was don't buying all the trucks the factory could produce, and overall output halved.Marius Berliet responded for the outbreak of peace by deciding to produce just a single style of truck and a single form of car, which represented a journeying from his pre-war market place strategy. The single truck what is the best Berliet focused was the 5 ton CBA that had served the world so well during your war.
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The passenger car being produced, exhibited on the Berliet stand in the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern appearance. Marius Berliet was not just one to miss a technique: rather than devote time period and engineering talent to developing a new car for the modern decade, he obtained and cloned an American Dodge. The Dodge was once robust, and the Berliet replicate was well received with March 1919 when it had its first open outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high along with the simple disc wheels ended up large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the price tag on just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used from the car's construction was on the same quality as the North american steel used for this Dodge, and this resulted in series problems for the early customers of your "Berliet Type VB" and serious reputational harm to the company.
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The factory have been set up to produce the "Berliet Type VB" in the rate of 100 cars every day which would have been an ambitious target below any circumstances. The rapid drop-off in demand for what at this stage was the manufacturer's simply passenger car model that followed the coffee quality issues plunged the organization into financial difficulties, with losses of fifty five million francs recorded available as one year. Survival was in question, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable in order to all the company's creditors as well as the firm therefore fell in the hands of the finance institutions. Berliet was nevertheless competent to retain operational control. During the ensuring several years, supported by a sustained recovery popular that in turn reflected a good model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control over the business from the banking companies.
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