Berliet has been a French manufacturer connected with automobiles, buses, trucks and military vehicles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it was put into 'administration sequestre' ıt had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 as well as merged with Saviem into a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles with 1894. Some single-cylinder cars have been followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte inside Lyon. Berliet started to construct four-cylinder automobiles featured by way of honeycomb radiator and aluminum chassis frame was used rather then wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model on the American Locomotive Company.
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Ahead of World War I, Berliet offered a range of models from 8 CURRICULUM VITAE to 60 CV. The main models got four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc design (12 CV) had been produced between 1910 as well as 1912. From 1912, six-cylinder models were produced upon individual orders only.The First World War resulted in a massive increase in demand. Berliet, like Renault and Latil, produced trucks for this French army. The military orders placed major demands about the factory's capacity, necessitating major investment within production plant and manufacturing plant space.In 1915 a four hundred hectare site was acquired between Vénissieux et Saint-Priest in order to build a new key factory.The Berliet CBA evolved into the iconic truck around the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of them were leaving the plant on a daily basis. Under license from Renault, Berliet were also providing shells and battle tanks at the moment. The number of staff employed increased to 3, 150.By 1917 the value of annual turnover had multiplied fourfold since the beginning of the war, and a new lawful structure was deemed ideal. The company became the actual Société anonyme des Cars Marius Berliet.Following your war the manufacturer reoriented portion of its production back for you to passenger cars, but Berliet nevertheless found themselves with excess potential, as the army was not buying all the trucks the factory could produce, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to make just a single kind of truck and a single sort of car, which represented a leaving from his pre-war current market strategy. The single truck which Berliet focused was the actual 5 ton CBA that had served the media so well during the particular war.
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The passenger car being produced, exhibited on the Berliet stand for the 15th Paris Motor Display in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern visual appeal. Marius Berliet was not just one to miss a trick: rather than devote period and engineering talent to developing a new car for the new decade, he obtained and replicated an American Dodge. The Dodge was once robust, and the Berliet duplicate was well received within March 1919 when the item had its first community outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high and also the simple disc wheels were being large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside car's construction was in the same quality as the Us steel used for this Dodge, and this resulted in series problems to the early customers of your "Berliet Type VB" and serious reputational problems for the company.
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The factory had been set up to develop the "Berliet Type VB" with the rate of 100 cars every day which would have been recently an ambitious target within any circumstances. The rapid drop-off sought after for what at this time was the manufacturer's simply passenger car model that followed the product quality issues plunged the company into financial difficulties, with losses of fifty five million francs recorded available as one year. Survival was in doubt, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to pay off all the company's creditors and also the firm therefore fell in the hands of the financial institutions. Berliet was nevertheless able to retain operational control. During the ensuring 10 years, supported by a sustained recovery sought after that in turn reflected a highly effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control on the business from the financial institutions.
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