Berliet was a French manufacturer associated with automobiles, buses, trucks and military cars among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it was in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 in addition to merged with Saviem in to a new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles with 1894. Some single-cylinder cars ended up followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte in Lyon. Berliet started to create four-cylinder automobiles featured by the honeycomb radiator and metal chassis frame was used rather then wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model towards American Locomotive Company.
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Ahead of World War I, Berliet offered a selection of models from 8 CURRICULUM VITAE to 60 CV. The main models experienced four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc type (12 CV) seemed to be produced between 1910 along with 1912. From 1912, six-cylinder models were produced upon individual orders simply.The First World War generated a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands for the factory's capacity, necessitating major investment in production plant and factory space.In 1915 a 500 hectare site was ordered between Vénissieux et Saint-Priest in order to build a new key factory.The Berliet CBA grew to be the iconic truck for the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of these were leaving the plant each day. Under license from Renault, Berliet were also making shells and battle tanks right now. The number of personnel employed increased to 3, 150.By 1917 the importance of annual turnover acquired multiplied fourfold since the start of the war, and a new authorized structure was deemed suitable. The company became the particular Société anonyme des Vehicles Marius Berliet.As soon as the war the manufacturer reoriented part of its production back to passenger cars, but Berliet nevertheless discovered themselves with excess potential, as the army was will no longer buying all the pickup trucks the factory could make, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to generate just a single sort of truck and a single type of car, which represented a travel from his pre-war market strategy. The single truck where Berliet focused was this 5 ton CBA that had served the media so well during this war.
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The passenger car to become produced, exhibited on the Berliet stand in the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern appearance. Marius Berliet was probably none to miss a trick: rather than devote period and engineering talent to possessing a new car for the revolutionary decade, he obtained and copied an American Dodge. The Dodge was once robust, and the Berliet replicate was well received within March 1919 when the idea had its first open public outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high along with the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used in the car's construction was on the same quality as the Us steel used for the Dodge, and this resulted in series problems for your early customers of the particular "Berliet Type VB" and serious reputational damage to the company.
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The factory ended up set up to generate the "Berliet Type VB" in the rate of 100 cars daily which would have recently been an ambitious target below any circumstances. The rapid drop-off popular for what at this time was the manufacturer's merely passenger car model that followed the product quality issues plunged the business into financial difficulties, with losses of fifty five million francs recorded available as one year. Survival was in skepticism, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% from the share capital, but was unable to settle all the company's creditors and also the firm therefore fell in the hands of the banking institutions. Berliet was nevertheless capable of retain operational control. During the ensuring several years, supported by a sustained recovery popular that in turn reflected a powerful model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control on the business from the banking institutions.
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