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Berliet has been a French manufacturer of automobiles, buses, trucks and military vehicles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' ıt had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 as well as merged with Saviem in to a new Renault Trucks organization in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his / her experiments with automobiles inside 1894. Some single-cylinder cars ended up followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte in Lyon. Berliet started to construct four-cylinder automobiles featured by the honeycomb radiator and steel chassis frame was used rather than wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the permit for manufacturing his model to the American Locomotive Company.

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Just before World War I, Berliet offered a variety of models from 8 RESUME to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc product (12 CV) has been produced between 1910 along with 1912. From 1912, six-cylinder models were created upon individual orders only.The First World War led to a massive increase successful. Berliet, like Renault and Latil, produced trucks for the French army. The military orders placed major demands for the factory's capacity, necessitating major investment with production plant and factory space.In 1915 a four hundred hectare site was bought between Vénissieux et Saint-Priest so that you can build a new major factory.The Berliet CBA started to be the iconic truck on the Voie Sacrée, supplying the battle the front at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of them were leaving the plant daily. Under license from Renault, Berliet were also making shells and battle tanks presently. The number of workers employed increased to 3, 150.By 1917 the value of annual turnover acquired multiplied fourfold since the beginning of the war, and a new legal structure was deemed proper. The company became the particular Société anonyme des Autos Marius Berliet.After the war the manufacturer reoriented portion of its production back for you to passenger cars, but Berliet nevertheless discovered themselves with excess ability, as the army was no longer buying all the pickups the factory could produce, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to make just a single type of truck and a single form of car, which represented a starting from his pre-war marketplace strategy. The single truck on which Berliet focused was the 5 ton CBA that had served the nation so well during this war.

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The passenger car to get produced, exhibited on the Berliet stand on the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern overall look. Marius Berliet was not just one to miss a tip: rather than devote time and engineering talent to developing a new car for the modern decade, he obtained and ripped an American Dodge. The Dodge was notoriously robust, and the Berliet backup was well received within March 1919 when this had its first public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high along with the simple disc wheels had been large, giving the car a nice "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in October 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside the car's construction was from the same quality as the American steel used for your Dodge, and this resulted in series problems to the early customers of the actual "Berliet Type VB" and serious reputational harm to the company.

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The factory had been set up to make the "Berliet Type VB" with the rate of 100 cars daily which would have recently been an ambitious target beneath any circumstances. The rapid drop-off in demand for what during this period was the manufacturer's solely passenger car model that followed the product quality issues plunged the small business into financial difficulties, with losses of fifty five million francs recorded a single year. Survival was in hesitation, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to all the company's creditors along with the firm therefore fell in to the hands of the banking institutions. Berliet was nevertheless capable of retain operational control. During the ensuring few years, supported by a sustained recovery successful that in turn reflected a good model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control on the business from the banking companies.

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