Berliet ended up being a French manufacturer regarding automobiles, buses, trucks and military motor vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it turned out put into 'administration sequestre' it turned out in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired through Renault in 1974 as well as merged with Saviem in to a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles in 1894. Some single-cylinder cars were being followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over your plant of Audibert & Lavirotte with Lyon. Berliet started to build four-cylinder automobiles featured by the honeycomb radiator and aluminum chassis frame was used rather than wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model on the American Locomotive Company.
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Ahead of World War I, Berliet offered a selection of models from 8 CV to 60 CV. The main models received four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc style (12 CV) seemed to be produced between 1910 and 1912. From 1912, six-cylinder models were built upon individual orders just.The First World War led to a massive increase successful. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands around the factory's capacity, necessitating major investment throughout production plant and manufacturing facility space.In 1915 a 500 hectare site was obtained between Vénissieux et Saint-Priest in order to build a new main factory.The Berliet CBA evolved into the iconic truck within the Voie Sacrée, supplying the battle entry at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the actual French army. During 1916 40 of which were leaving the plant everyday. Under license from Renault, Berliet were also making shells and battle tanks at this time. The number of individuals employed increased to 3, 150.By 1917 the worth of annual turnover experienced multiplied fourfold since the start of the war, and a new appropriate structure was deemed proper. The company became the Société anonyme des Autos Marius Berliet.After the war the manufacturer reoriented section of its production back to help passenger cars, but Berliet nevertheless observed themselves with excess volume, as the army was don't buying all the trucks the factory could generate, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to provide just a single style of truck and a single sort of car, which represented a starting from his pre-war current market strategy. The single truck on which Berliet focused was the particular 5 ton CBA that had served the world so well during the particular war.
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The passenger car to become produced, exhibited on the Berliet stand for the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern physical appearance. Marius Berliet was not one to miss a strategy: rather than devote period and engineering talent to possessing a new car for the newest decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet replicate was well received within March 1919 when the idea had its first public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high and also the simple disc wheels were large, giving the car a pleasing "no nonsense" look. Particularly attractive was the buying price of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside the car's construction was on the same quality as the United states steel used for the particular Dodge, and this resulted in series problems for your early customers of your "Berliet Type VB" and serious reputational problems for the company.
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The factory was set up to produce the "Berliet Type VB" with the rate of 100 cars every day which would have also been an ambitious target within any circumstances. The rapid drop-off sought after for what during this period was the manufacturer's merely passenger car model that followed the standard issues plunged the organization into financial difficulties, with losses of 55 million francs recorded available as one year. Survival was in question, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable in order to all the company's creditors plus the firm therefore fell into the hands of the finance institutions. Berliet was nevertheless able to retain operational control. During the ensuring several years, supported by a sustained recovery successful that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control within the business from the finance institutions.
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