Berliet was a French manufacturer of automobiles, buses, trucks and military autos among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 as well as merged with Saviem right into a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his experiments with automobiles with 1894. Some single-cylinder cars were followed in 1900 by way of twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte inside Lyon. Berliet started to develop four-cylinder automobiles featured by the honeycomb radiator and metallic chassis frame was used as an alternative to wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model towards the American Locomotive Company.
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Before World War I, Berliet offered a range of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc model (12 CV) seemed to be produced between 1910 and 1912. From 1912, six-cylinder models were produced upon individual orders only.The First World War concluded in a massive increase successful. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands within the factory's capacity, necessitating major investment within production plant and manufacturer space.In 1915 a 300 hectare site was obtained between Vénissieux et Saint-Priest in order to build a new primary factory.The Berliet CBA grew to become the iconic truck for the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 great deal Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of these were leaving the plant everyday. Under license from Renault, Berliet were also producing shells and battle tanks at the moment. The number of employees employed increased to 3, 150.By 1917 the value of annual turnover had multiplied fourfold since the beginning of the war, and a new lawful structure was deemed correct. The company became this Société anonyme des Autos Marius Berliet.Following your war the manufacturer reoriented a part of its production back to be able to passenger cars, but Berliet nevertheless discovered themselves with excess capacity, as the army was will no longer buying all the vehicles the factory could generate, and overall output halved.Marius Berliet responded to the outbreak of peace by deciding to generate just a single type of truck and a single kind of car, which represented a departure from his pre-war industry strategy. The single truck which Berliet focused was the particular 5 ton CBA that had served the nation so well during the actual war.
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The passenger car to be produced, exhibited on the Berliet stand at the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern look. Marius Berliet was not merely one to miss a strategy: rather than devote time period and engineering talent to developing a new car for the brand new decade, he obtained and duplicated an American Dodge. The Dodge was famously robust, and the Berliet backup was well received inside March 1919 when that had its first open outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high along with the simple disc wheels have been large, giving the car a nice "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used from the car's construction was on the same quality as the American steel used for the actual Dodge, and this resulted in series problems for the early customers of your "Berliet Type VB" and serious reputational destruction of the company.
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The factory have been set up to generate the "Berliet Type VB" on the rate of 100 cars each day which would have recently been an ambitious target under any circumstances. The rapid drop-off successful for what during this period was the manufacturer's simply passenger car model that followed the quality issues plunged the enterprise into financial difficulties, with losses of fifty-five million francs recorded a single year. Survival was in hesitation, and Berliet was slipped into judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable in order to all the company's creditors plus the firm therefore fell into the hands of the finance institutions. Berliet was nevertheless capable of retain operational control. During the ensuring several years, supported by a sustained recovery popular that in turn reflected a good model strategy after 1922, Berliet was able in order to his debtors and, in 1929, to regain financial control on the business from the banking companies.
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