Berliet has been a French manufacturer of automobiles, buses, trucks and military vehicles among other vehicles within Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it was put into 'administration sequestre' it turned out in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by means of Renault in 1974 and also merged with Saviem into a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started his or her experiments with automobiles within 1894. Some single-cylinder cars have been followed in 1900 with a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte inside Lyon. Berliet started to build four-cylinder automobiles featured by a honeycomb radiator and metal chassis frame was used as an alternative to wood. The next year, a model was launched that has been similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model to the American Locomotive Company.
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Ahead of World War I, Berliet offered a selection of models from 8 RESUME to 60 CV. The main models experienced four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc style (12 CV) had been produced between 1910 and 1912. From 1912, six-cylinder models were manufactured upon individual orders solely.The First World War generated a massive increase popular. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands around the factory's capacity, necessitating major investment in production plant and manufacturing plant space.In 1915 a 600 hectare site was obtained between Vénissieux et Saint-Priest so that you can build a new key factory.The Berliet CBA evolved into the iconic truck within the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of them were leaving the plant each day. Under license from Renault, Berliet were also producing shells and battle tanks currently. The number of employees employed increased to 3, 150.By 1917 the worth of annual turnover got multiplied fourfold since the beginning of the war, and a new lawful structure was deemed proper. The company became the Société anonyme des Vehicles Marius Berliet.Following your war the manufacturer reoriented a part of its production back to be able to passenger cars, but Berliet nevertheless found themselves with excess potential, as the army was not buying all the vans the factory could produce, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to create just a single type of truck and a single form of car, which represented a starting from his pre-war market strategy. The single truck which Berliet focused was this 5 ton CBA that had served the media so well during your war.
Berliet Photos / Berliet gprk
The passenger car for being produced, exhibited on the Berliet stand at the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Variety VB" of modern physical appearance. Marius Berliet was probably none to miss a strategy: rather than devote time period and engineering talent to developing a new car for the new decade, he obtained and copied an American Dodge. The Dodge was notoriously robust, and the Berliet copy was well received within March 1919 when that had its first open outing, locally, at the Lyon Deal Fair. The headlights were mounted unusually high and the simple disc wheels ended up large, giving the car a nice "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in Oct 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used in the car's construction was from the same quality as the Us steel used for the Dodge, and this resulted in series problems with the early customers of this "Berliet Type VB" and serious reputational injury to the company.
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The factory was set up to generate the "Berliet Type VB" on the rate of 100 cars each day which would have already been an ambitious target under any circumstances. The rapid drop-off popular for what at this point was the manufacturer's just passenger car model that followed the quality issues plunged the organization into financial difficulties, with losses of second there’s 55 million francs recorded in a year. Survival was in uncertainty, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to all the company's creditors and the firm therefore fell to the hands of the finance institutions. Berliet was nevertheless capable of retain operational control. During the ensuring several years, supported by a sustained recovery widely used that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control over the business from the financial institutions.
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