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Berliet was a French manufacturer connected with automobiles, buses, trucks and military automobiles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when ıt had been put into 'administration sequestre' ıt had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 along with merged with Saviem in to a new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles with 1894. Some single-cylinder cars ended up followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte with Lyon. Berliet started to develop four-cylinder automobiles featured by way of honeycomb radiator and steel chassis frame was used as an alternative to wood. The next year, a model was launched that's similar to contemporary Mercedes. In 1906, Berliet sold the driver's licence for manufacturing his model for the American Locomotive Company.

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Ahead of World War I, Berliet offered a choice of models from 8 CURRICULUM VITAE to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc style (12 CV) seemed to be produced between 1910 and 1912. From 1912, six-cylinder models were manufactured upon individual orders solely.The First World War generated a massive increase sought after. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands about the factory's capacity, necessitating major investment throughout production plant and manufacturer space.In 1915 a four hundred hectare site was acquired between Vénissieux et Saint-Priest in order to build a new principal factory.The Berliet CBA started to be the iconic truck for the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 ton Berliet trucks, originally launched in 1914, were ordered by this French army. During 1916 40 of them were leaving the plant each day. Under license from Renault, Berliet were also producing shells and battle tanks at this time. The number of personnel employed increased to 3, 150.By 1917 the benefit of annual turnover got multiplied fourfold since the beginning of the war, and a new authorized structure was deemed correct. The company became the particular Société anonyme des Motor vehicles Marius Berliet.As soon as the war the manufacturer reoriented part of its production back to help passenger cars, but Berliet nevertheless found themselves with excess capacity, as the army was no more buying all the vans the factory could produce, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to generate just a single sort of truck and a single sort of car, which represented a travel from his pre-war industry strategy. The single truck on what Berliet focused was the particular 5 ton CBA that had served the nation so well during the particular war.

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The passenger car to be produced, exhibited on the Berliet stand in the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern physical appearance. Marius Berliet was probably none to miss a strategy: rather than devote occasion and engineering talent to possessing a new car for the modern decade, he obtained and cloned an American Dodge. The Dodge was notoriously robust, and the Berliet content was well received within March 1919 when that had its first public outing, locally, at the Lyon Business Fair. The headlights were mounted unusually high plus the simple disc wheels were large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used inside car's construction was of the same quality as the United states steel used for the Dodge, and this resulted in series problems for that early customers of your "Berliet Type VB" and serious reputational problems for the company.

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The factory had been set up to develop the "Berliet Type VB" in the rate of 100 cars daily which would have been recently an ambitious target beneath any circumstances. The rapid drop-off successful for what at this time was the manufacturer's only passenger car model that followed the high quality issues plunged the business into financial difficulties, with losses of 55 million francs recorded in a single year. Survival was in hesitation, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% of the share capital, but was unable to all the company's creditors and the firm therefore fell into the hands of the banks. Berliet was nevertheless capable to retain operational control. During the ensuring decade, supported by a sustained recovery successful that in turn reflected an effective model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control in the business from the banks.

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