Berliet has been a French manufacturer involving automobiles, buses, trucks and military automobiles among other vehicles operating out of Vénissieux, outside of Lyon, France. Founded in 1899, and apart from the five-year period from 1944 to 1949 when it was put into 'administration sequestre' it was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired by Renault in 1974 along with merged with Saviem in to a new Renault Trucks corporation in 1978. The Berliet marque was phased out by 1980.Marius Berliet started his experiments with automobiles with 1894. Some single-cylinder cars were being followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the plant of Audibert & Lavirotte inside Lyon. Berliet started to create four-cylinder automobiles featured with a honeycomb radiator and metal chassis frame was used instead of wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model towards American Locomotive Company.
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Previous to World War I, Berliet offered a array of models from 8 RESUME to 60 CV. The main models had four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc product (12 CV) was produced between 1910 and also 1912. From 1912, six-cylinder models were made upon individual orders merely.The First World War led to a massive increase successful. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands about the factory's capacity, necessitating major investment within production plant and manufacturing plant space.In 1915 a 300 hectare site was obtained between Vénissieux et Saint-Priest to be able to build a new key factory.The Berliet CBA grew to become the iconic truck for the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of which were leaving the plant each day. Under license from Renault, Berliet were also generating shells and battle tanks presently. The number of staff employed increased to 3, 150.By 1917 the price of annual turnover acquired multiplied fourfold since the beginning of the war, and a new legal structure was deemed ideal. The company became the actual Société anonyme des Motor vehicles Marius Berliet.Following the war the manufacturer reoriented portion of its production back in order to passenger cars, but Berliet nevertheless located themselves with excess volume, as the army was no longer buying all the pickups the factory could produce, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to generate just a single sort of truck and a single form of car, which represented a travel from his pre-war market strategy. The single truck on what Berliet focused was this 5 ton CBA that had served the media so well during the actual war.
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The passenger car to become produced, exhibited on the Berliet stand for the 15th Paris Motor Demonstrate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern appearance. Marius Berliet was not merely one to miss a tip: rather than devote period and engineering talent to making a new car for the newest decade, he obtained and ripped an American Dodge. The Dodge was once robust, and the Berliet backup was well received inside March 1919 when it had its first open outing, locally, at the Lyon Buy and sell Fair. The headlights were mounted unusually high and also the simple disc wheels had been large, giving the car a nice "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in March 1919. Unfortunately, however, the Berliet engineers failed to ensure the steel used inside car's construction was with the same quality as the North american steel used for your Dodge, and this resulted in series problems with the early customers of this "Berliet Type VB" and serious reputational destruction of the company.
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The factory had been set up to generate the "Berliet Type VB" in the rate of 100 cars every day which would have been recently an ambitious target under any circumstances. The rapid drop-off in demand for what at this point was the manufacturer's merely passenger car model that followed the coffee quality issues plunged the organization into financial difficulties, with losses of fifty-five million francs recorded available as one year. Survival was in doubt, and Berliet was put in judicial administration in 1921. Marius Berliet himself had held 88% with the share capital, but was unable to pay off all the company's creditors plus the firm therefore fell into the hands of the banking companies. Berliet was nevertheless capable to retain operational control. During the ensuring ten years, supported by a sustained recovery successful that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to settle his debtors and, in 1929, to regain financial control within the business from the banking companies.
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