Berliet was a French manufacturer connected with automobiles, buses, trucks and military motor vehicles among other vehicles located in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from some sort of five-year period from 1944 to 1949 when it had been put into 'administration sequestre' it had been in private ownership until 1967 when it then became part of Citroën, and subsequently acquired simply by Renault in 1974 as well as merged with Saviem right new Renault Trucks company in 1978. The Berliet marque was phased out by 1980.Marius Berliet started the experiments with automobiles in 1894. Some single-cylinder cars were being followed in 1900 by the twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte inside Lyon. Berliet started to build four-cylinder automobiles featured by the honeycomb radiator and metal chassis frame was used as opposed to wood. The next year, a model was launched which was similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model for the American Locomotive Company.
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Just before World War I, Berliet offered a choice of models from 8 RESUME to 60 CV. The main models had four-cylinder engines (2412 cc and 4398 cc, respectively), and there was a six-cylinder style of 9500 cc. A 1539 cc model (12 CV) ended up being produced between 1910 as well as 1912. From 1912, six-cylinder models were produced upon individual orders just.The First World War resulted in a massive increase widely used. Berliet, like Renault and Latil, produced trucks for the particular French army. The military orders placed major demands around the factory's capacity, necessitating major investment inside production plant and manufacturing area space.In 1915 a 500 hectare site was bought between Vénissieux et Saint-Priest in order to build a new principal factory.The Berliet CBA became the iconic truck about the Voie Sacrée, supplying the battle top at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 ones were leaving the plant daily. Under license from Renault, Berliet were also generating shells and battle tanks right now. The number of employees employed increased to 3, 150.By 1917 the benefit of annual turnover acquired multiplied fourfold since the beginning of the war, and a new authorized structure was deemed proper. The company became the Société anonyme des Motor vehicles Marius Berliet.Following the war the manufacturer reoriented section of its production back to help passenger cars, but Berliet nevertheless found themselves with excess potential, as the army was will no longer buying all the vehicles the factory could produce, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to make just a single type of truck and a single sort of car, which represented a travel from his pre-war market strategy. The single truck what is the best Berliet focused was the 5 ton CBA that had served the media so well during this war.
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The passenger car being produced, exhibited on the Berliet stand on the 15th Paris Motor Indicate in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Type VB" of modern appearance. Marius Berliet was not just one to miss a tip: rather than devote period and engineering talent to developing a new car for the brand new decade, he obtained and ripped an American Dodge. The Dodge was famously robust, and the Berliet backup was well received with March 1919 when it had its first community outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high plus the simple disc wheels had been large, giving the car a pleasing "no nonsense" look. Particularly attractive was the expense of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to ensure that the steel used from the car's construction was from the same quality as the North american steel used for the Dodge, and this resulted in series problems for your early customers of the actual "Berliet Type VB" and serious reputational injury to the company.
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The factory was set up to make the "Berliet Type VB" in the rate of 100 cars on a daily basis which would have also been an ambitious target underneath any circumstances. The rapid drop-off successful for what at this stage was the manufacturer's only passenger car model that followed the product quality issues plunged the small business into financial difficulties, with losses of 55 million francs recorded in a year. Survival was in question, and Berliet was put into judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to repay all the company's creditors and also the firm therefore fell to the hands of the finance institutions. Berliet was nevertheless competent to retain operational control. During the ensuring decade, supported by a sustained recovery sought after that in turn reflected a simple yet effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control within the business from the banking companies.
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