Berliet has been a French manufacturer associated with automobiles, buses, trucks and military autos among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a new five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' it absolutely was in private ownership until 1967 when it then became part of Citroën, and subsequently acquired through Renault in 1974 and also merged with Saviem in to a new Renault Trucks firm in 1978. The Berliet marque was eliminated by 1980.Marius Berliet started the experiments with automobiles throughout 1894. Some single-cylinder cars were followed in 1900 by a twin-cylinder model. In 1902, Berliet took over the particular plant of Audibert & Lavirotte with Lyon. Berliet started to construct four-cylinder automobiles featured by the honeycomb radiator and metal chassis frame was used as an alternative to wood. The next year, a model was launched that was similar to contemporary Mercedes. In 1906, Berliet sold the license for manufacturing his model towards the American Locomotive Company.
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Before World War I, Berliet offered a choice of models from 8 CV to 60 CV. The main models got four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder type of 9500 cc. A 1539 cc product (12 CV) had been produced between 1910 and also 1912. From 1912, six-cylinder models were built upon individual orders solely.The First World War generated a massive increase popular. Berliet, like Renault and Latil, produced trucks for the actual French army. The military orders placed major demands for the factory's capacity, necessitating major investment within production plant and manufacturing facility space.In 1915 a 500 hectare site was purchased between Vénissieux et Saint-Priest so that you can build a new key factory.The Berliet CBA evolved into the iconic truck about the Voie Sacrée, supplying the battle front at Verdun during 1916. 25, 000 of these 4/5 load Berliet trucks, originally launched in 1914, were ordered by the French army. During 1916 40 advisors were leaving the plant everyday. Under license from Renault, Berliet were also providing shells and battle tanks at this time. The number of employees employed increased to 3, 150.By 1917 the benefit of annual turnover experienced multiplied fourfold since the start of the war, and a new lawful structure was deemed proper. The company became the Société anonyme des Automobiles Marius Berliet.Following war the manufacturer reoriented part of its production back to passenger cars, but Berliet nevertheless located themselves with excess capacity, as the army was no longer buying all the vans the factory could generate, and overall output halved.Marius Berliet responded towards outbreak of peace by deciding to generate just a single sort of truck and a single sort of car, which represented a starting from his pre-war market place strategy. The single truck what is the best Berliet focused was the actual 5 ton CBA that had served the nation so well during the actual war.
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The passenger car to become produced, exhibited on the Berliet stand in the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Sort VB" of modern visual appeal. Marius Berliet was not just one to miss a strategy: rather than devote occasion and engineering talent to possessing a new car for the revolutionary decade, he obtained and cloned an American Dodge. The Dodge was famously robust, and the Berliet duplicate was well received inside March 1919 when this had its first open outing, locally, at the Lyon Industry Fair. The headlights were mounted unusually high and the simple disc wheels were being large, giving the car a pleasing "no nonsense" look. Particularly attractive was the price of just 11, 800 francs in July 1919. Unfortunately, however, the Berliet engineers failed in order that the steel used in the car's construction was of the same quality as the Us steel used for the particular Dodge, and this resulted in series problems for your early customers of the actual "Berliet Type VB" and serious reputational damage to the company.
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The factory ended up set up to make the "Berliet Type VB" on the rate of 100 cars on a daily basis which would have been recently an ambitious target underneath any circumstances. The rapid drop-off sought after for what during this period was the manufacturer's just passenger car model that followed the product quality issues plunged the organization into financial difficulties, with losses of fifty-five million francs recorded in one year. Survival was in skepticism, and Berliet was used in judicial administration in 1921. Marius Berliet himself had held 88% in the share capital, but was unable to pay off all the company's creditors and the firm therefore fell into your hands of the finance institutions. Berliet was nevertheless capable of retain operational control. During the ensuring ten years, supported by a sustained recovery in demand that in turn reflected a good model strategy after 1922, Berliet was able to his debtors and, in 1929, to regain financial control over the business from the financial institutions.
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